the process by which memes are utilized to produce desired effects; the "working" of memes.
This is the secret knowledge of the Templars; the holy weapon kept from the fires that took the Library in Alexandria; kept in their temple-holds. This is the secret efficacy of advertising, politics, institutional religion; as well as—because all forces exist across a spectrum of positive and negative influence—an hypostatic structural facet to the efficacy of more benign spiritual heirophancy.
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